The Convergence Media Center of the HNU-ASU Joint International Tourism College of Hainan University (HAITC), led by the college under the authority of the secretary of the CPC HAITC committee, focuses on internal and external publicity affairs and management of the college’s all media platforms. Based on multimedia technologies, the center conveys the voice of HAITC and records its developments, and by doing so serves faculty members and students, increases the college’s social influence and recognition, and showcases HAITC’s unique cultural impact in a vivid, diverse and interactive way.

The center consists of four major departments, namely the Platform Operation Department, the Visual Media Department, the College Bulletin Editorial Department and the Overall Planning Department. The Platform Operation Department is responsible for the daily operation of HAITC’s official WeChat account and taking news photographs; the Visual Media Department gathers, edits, processes and publicizes video works, and operates HAITC’s Douyin and Bilibili accounts; the College Bulletin Editorial Department compiles HAITCers and the monthly updated chronicle of events, and coordinates column settings, interviews and news writing; the Overall Planning Department is tasked with planning of college activities, internal daily operations, reimbursement and recruitment.

The center has special publicity funds, professional equipment and capable students in specific positions. It takes an active part in multiple important college events, such as graduation season activities, and strives to set up a positive image of HAITC.